Our Story – King Craft Viet

Born from the heart of Vietnam’s traditional craft villages, King Craft Viet carries the dream of bringing the beauty of Vietnamese handicrafts to the world.

We believe that every strand of rattan, every bamboo stick, every piece of seagrass holds more than just material value – it holds a story.
It’s the story of the artisan’s hands, the memory of a village, and the bond between nature and human life.

When you touch one of our baskets, trays, or lamps, you’re not just holding an object you’re holding a piece of Vietnam’s soul.

Our journey has taken us from small craft villages to global markets in Europe, America, and Asia where people don’t just buy products, they seek authenticity, handmade spirit, and meaning.

Mission & Vision

Our Mission

- To become the bridge between Vietnamese traditional craftsmanship and global markets.

- To create sustainable livelihoods for artisans in rural craft villages, preserving the art passed down for generations.

- To provide customers worldwide with natural, eco-friendly, and aesthetically refined products.

Our Vision

- To be recognized as Vietnam’s leading handicraft exporter, known for quality, design, and authenticity.

- To build a sustainable production chain from raw materials to artisans to global customers.

- To make the phrase “Vietnamese Handicraft” synonymous with creativity, beauty, and integrity.

- To inspire a lifestyle that’s closer to nature, culture, and craftsmanship.

The Meaning Behind Our Logo

Our logo is more than a mark it’s the visual embodiment of who we are and what we stand for.

At the heart of the King Craft Viet logo lies a golden crown, subtly intertwined with the shape of the letter “S” the symbolic curve of Vietnam’s S-shaped land.

Every element carries intention and pride:

- The Crown (King) represents the honor and excellence of Vietnamese craftsmanship. It reflects our belief that handmade artistry deserves the highest respect it is not just a trade, but a cultural legacy worthy of a crown.

- The Letter “S” inside the crown symbolizes Vietnam itself our homeland, our people, and our roots. It serves as a reminder that every product we create carries the essence of Vietnam’s land and spirit into the world.

- The Golden Tone conveys premium quality, warmth, and integrity values we uphold in every partnership and every product.

Together, the crown and the letter “S” embody our mission: To honor Vietnamese artisans like kings and queens of their craft and to let the world recognize the beauty and dignity of “Made in Vietnam.”

Our logo is not just a design it is our promise to celebrate tradition, elevate craftsmanship, and shine a global light on Vietnam’s timeless artistry.

Our Customers

Our customers are people and businesses who see beyond the surface who value authenticity, sustainability, and artistry.

They include:

- Home décor and interior brands in Europe, the U.S., and Asia who seek eco-friendly, natural handmade pieces.

- Boutique stores, hotels, and resorts that use handmade crafts as unique design highlights.

- Individuals who love the boho, eco, and natural lifestyles, and want to bring a piece of Vietnam’s soul into their home.

- Companies looking for customized OEM/ODM designs, made ethically and sustainably by skilled Vietnamese artisans.

In short our customers are those who want difference, meaning, and quality, not mass production.

Our Artisans

Our artisans come from Vietnam’s most traditional craft villages, where the art of weaving and handcrafting has been passed down for centuries.

They work with natural local materials such as rattan, bamboo, seagrass, and water hyacinth turning them into functional, sustainable, and beautiful décor pieces.

Each item goes through a meticulous process: selecting materials → pre-processing → weaving → finishing → quality control → packaging for export.

We are proud to say: Every product from King Craft Viet is truly handmade unique, soulful, and crafted with care.

Beyond production, we also focus on empowering artisans: providing training, design updates, and international exposure so that traditional crafts can thrive in a modern world.

Thank you for choosing KingCraftViet. We hope our creations enrich your space as much as they reflect our passion.