CHARACTERISTICS OF HANDICRAFT PRODUCTS FROM LONG-STANDING TRADITIONAL CRAFT VILLAGES IN VIETNAM

Vietnamese handicrafts have a precious traditional capital for a long time, associated with the names of craft villages and trade streets spread across the country. Initially, the side jobs took advantage of the free time, developed into the need to exchange goods and seek income outside of farming. Crafts are selected and easy to develop on a personal scale and then expand into family scale. Gradually, the handicrafts were spread among the craftsmen's families, then spread and develop in the whole village, or many neighboring villages according to the principle of craft transmission

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Culture

Unlike industrial production, in handicraft production, labor is mainly based on skillful hands and creative minds of craftsmen and artisans. The haphazardly made products are valuable for use, but both bring the imprint of the talented hands of the craftsmen and the unique taste of a certain countryside. That's why the cultural content of the handicraft products handicrafts are valued much higher than mass-produced industrial products. Since the discovery of Dong Son bronze drums and Ngoc Lu bronze drums, the world has known a Vietnamese culture through products that vividly and deeply reflect the culture, thought and society from Hung Vuong era. Up to now, handicraft products with bold cultural characteristics such as Bat Trang pottery, dishes, high-class porcelain elements with Asian patterns, bearing Vietnamese culture like stray birds, goddesses Quy, lotus ... has been widely exported around the world, people were able to learn a part of the culture of Vietnam.

It can be said that this feature is a strong attraction for customers, especially international visitors, it creates an absolute advantage for handicrafts and is considered as a special souvenir in each trip. tourism of foreign tourists. Tourists visiting Vietnam cannot help but bring back home a handicraft item, even if they can produce them in their country, they will not be able to bring the cultural identity of Vietnam. Handicraft products are not only simple goods but become cultural products of high art and are considered as symbols of traditional craft of the Vietnamese people.

Artistry

Products with high aesthetic value, each handicraft product is a work of art, both of usable value and aesthetic value. Many types of products are both for consumption, as well as decorative items at home, at work, temples ... the products are the combination of sophisticated craft methods with artistic creation. Unlike industrial products which are mass-produced by machines, handicrafts with high value in the artistic aspect, they are only produced by manual technology, mainly based on skillful hand of the craftsman. It is this feature that brings the rarity of handicraft products. Thanks to that, at international fairs such as EXPO, fairs in NEW YORK, Milan (Italy) ... handicrafts have attracted the attention of foreign customers by the sophistication in the lines of the station pattern. embossed on products, or unique designs, although the very simple material is sometimes just a stone, coir ... through the talented hands of the artisans have become works of art. have high value.

Unique

Traditional handicrafts are unique and have their own nuances in each craft village. The same is pottery, but one can still distinguish between the pottery of Bat Trang, Thục Hà, Hương Canh ... thanks to the patterns, glaze colors, patterns on it. In addition, the uniqueness is due to Vietnamese handicrafts bearing the soul of the Vietnamese nation, bringing the culture and identity of the Vietnamese people, which is why Chinese or Japanese products give No matter how rich or diverse it is, it is impossible to have those characteristics, even though the design may be similar, it cannot bring the "soul" of the Vietnamese people. Along with the cultural characteristics, the distinctiveness has brought absolute advantages to Vietnam's handicrafts for export. For Vietnam and also foreign customers, it is not only valuable for use but also promotes cultural exchange between ethnic groups.

Diversity

The diversity of handicraft products is reflected in the methods and materials that make up the product and the culture in the product. Materials that make up the product can be bricks, earth, rush, banana rope, coir ... each will create a handicraft product with different nuances, giving users different feelings. about the product. As a pair of slippers, but the sandals made of sedge are too old for consumers, so now, artisans use the material of banana rope, creating a very new feeling, both yellow and ivory color of banana. has the natural moldy color of banana stem ... Besides, the diversity is also reflected through the cultural features of handicraft products because each handicraft product has its own cultural characteristics. each region, each era of producing them. Therefore, on the market there are many types of handicraft products, each with distinct and heterogeneous differences. There are also pottery but one can still see where Vietnamese pottery, Japanese pottery, Chinese pottery ...

Handmade

The craftsmanship can be immediately felt through the names of handicraft products. The handcrafted nature shown in the production technology, the products are the combination between sophisticated craft methods and artistic creation. It is this feature that makes the difference between handicraft products and modern industrial products that are mass-produced and today, although it cannot match the usefulness of these products, they are handmade. Fine arts always attract consumers' love.

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